Audiences consist of various types of people. Sometimes it is difficult to uncover how they want to get access to the information you offer. Recently Readex Research looked over the results of 156 Audience Profile and Editorial Studies we conducted from 2016 through 2018. In those studies, we found that many asked similar questions. Using […]
Recently at Readex Research, we looked over 156 of our Editorial and Audience Profile studies taken between 2016 through 2018. We found that many of the studies asked similar questions so we aggregated the data. One question asked respondents about the actions they took as a result of reading editorial and/or advertisements. Association publications tended […]
Here at Readex Research we love sorting through research and data. So we decided to aggregate some of the results from studies we had done over the past three years. One question that was asked several times in our Audience Profile and Editorial Studies enquired on whether participants were encouraged to take any actions upon […]
Recently at Readex Research, we aggregated the results from some of the studies we have fielded over the last three years. Specifically, our editorial and audience profile studies. Print and website/digital media varied drastically in almost everything except for YouTube which still varied by 3%. Website/Digital media tended to score drastically higher in terms of […]
Today, it is difficult to imagine that there are people who do not have access to or struggle to use the internet. For some individuals, it is a matter of security and they do not want to enter sensitive data online. Here at Readex Research we understand their hesitance and want to assure both our […]
Subscribers Haven’t Given Up On Print Remember the days when a marketer just had a couple of marketing communications channels from which to choose? Magazine advertising, printed newsletters, shows? Here were are today with a plethora of channels; it would take a laundry list to cite them all. Well, along the way there has been […]
A brief overview of the benefits of self-administered surveys. Readex has chosen to focus on the self-administered survey technique (mail and online) because it offers several advantages over alternative methods. Such as: Respondents answer at their convenience. There is no need to set up interview appointments. Surveys are delivered wherever the mail or email goes: […]
It’s important to look at your specific project and decide which quantitative survey method provides the right balance of your research objectives, available budget, and timing requirements. It is also helpful to look into the reliability of your current data. For example, while the email method may be economical, if you only have e-mail addresses […]
Data taken from 1,695 1-page, 4-color ads measured in 2011 Readex Message Impact® studies. Respondents were asked “What actions did/will you take after seeing this ad?” Response options included: Visit advertiser’s website, file for reference, discuss ad with others, contact advertiser, dealer or rep., recommend product/service, purchase product/service, no action, currently own or use, and […]
